Critter Showcase

Easy, Branded Adoption Widget

The shelter widget that actually gets animals home

No clunky lists. No ugly iframes. Just a clean, branded adoption experience that fits right into your site — plus real humans to help when you need it.

Critter Showcase Features

The adoption widget that’s easy to set up, easy to use, and built for shelters

Most shelter widgets feel like an afterthought — stuck in an iframe, generic, hard to customize.

At Critter Showcase, we believe every shelter deserves an adoption tool that fits their site, their voice, and their mission — not the other way around.

That's why we built it: a branded, smart, fully customizable widget that makes your animals easier to find and your site easier to love.

And when you need help, you'll talk to real humans who actually know shelters.

  • Built Into Your Site

    It looks like part of your site — because it is

    • Matches your colors, fonts, and logo — not a generic widget bolted on
    • Embeds right into your page, not trapped in an ugly iframe
    • Set up separate sections — Adoptable, Lost, Found — or group them however you like
    • Your visitors stay on your site, your brand, your domain

    Want to see how naturally it fits into your site?

    Show me how it looks!
    It looks like part of your site — because it is

  • Alerts that bring animals home

    Adopters hear about new arrivals. Owners hear about found pets. Automatically.

    • Hopeful adopters sign up with what they’re looking for — species, breed, size
    • Worried owners sign up with what’s missing — breed, color, markings
    • Emails go out on each person’s schedule — hourly, every six hours, daily, whatever they prefer
    • Smart matching catches near-fits — “gold” matches “yellow,” similar breeds still make the list
    • All emails come from your shelter’s brand, not ours

    Help hopeful adopters and worried owners — both, automatically.

    See alerts in action!
    Adopters hear about new arrivals. Owners hear about found pets. Automatically.

  • One widget, many pages

    Put the right animals on the right page, every time

    • Create as many nav bars as you want — group your animals the way that works best for you
    • Put the right animals on the right page, every time
    • Highlight urgent animals on one page, seniors on another, or group them all together

    Give every page exactly the experience it needs — let's walk through it.

    Book a walkthrough!
    Put the right animals on the right page, every time

  • Call out what matters

    Make the animals who need extra attention impossible to miss

    • Stamp banners on animal cards — “URGENT,” “FEE WAIVED,” “FOSTER NEEDED,” or anything you want
    • Pick the color, position, and text — matches your site
    • Apply banners to whole groups with a filter — long-stay dogs, senior cats
    • Add custom messages on detail pages too — tell the story behind the animals who need one

    Stop hoping adopters notice — make them notice.

    Show me banners in action!
    Make the animals who need extra attention impossible to miss

  • Display it your way

    Show what matters to adopters — hide everything else

    • Pick which fields appear on animal cards, and which ones on detail pages — independently
    • Rename any label to match your voice — “Sex” becomes “Gender,” “Altered” becomes “Spayed/Neutered”
    • Map messy values to clean ones and group values
    • Reorder fields so the important stuff leads

    Clean up the clutter once, and forget about it.

    Book a walkthrough!
    Show what matters to adopters — hide everything else

  • Find animals fast

    Classic filters, AI search, or both — your choice

    • Pick exactly which fields adopters can filter on — species, breed, size
    • Turn on AI search and let adopters describe what they want in plain English
    • Tune search separately for adoptable, lost, and found — each gets the experience that fits

    Give adopters a search that actually works — let's walk through it.

    See AI search in action!
    Classic filters, AI search, or both — your choice

Let's help more animals get home (without making more work for you)

Every animal in your shelter deserves the best chance at a family. Critter Showcase gives you the tools — smart search, automated alerts, a widget that fits your site, and support from people who get it.

Sign me up!